Culture Jammer's Manifesto
We will take on the archetypal mind polluters and beat them at their own game.
We will un-cool their billion-dollar brands with un-commercials on TV, subvertisements in magazines and anti-ads right next to theirs in the urban landscape.
We will seize control of the roles and functions that corporations play in our lives and set new agendas in their industries.
We will jam the pop-culture marketeers* and bring their image factory to a sudden, shuddering halt.
On the rubble of the old culture, we will build a new one with a non-commercial heart and soul.
From Kalle Lasn, Culture Jam: How to Reverse America's Suicidal Consumer Binge -- and Why We Must (New York: Harper Collins Inc., 1999). p. 128.
CULTURE BYTES
It Doesn't Just Soften Your Mind
* Number of TV commercials viewed by American children a year: 20,000
* Age by which brand loyalty can be established: 2
* Number of ads aired for "junk-food" during four hours of Saturday morning cartoons: 202
* Percentage of young people who report having had no recent physical activity: 14.
Source: [less than]www.tvturnoff.org/Factsand/figPage.htm[greater than]
Source Citation:BAINES, PAUL. "A PIE IN THE FACE." Alternatives Journal 27.2 (Spring 2001): 14. Academic OneFile. Gale. University of Canberra. 11 Oct. 2007
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